Strategic analysis of a family farm located in the cabañas company in the city of Caacupé, Paraguay

Abstract

The objective of the research work was to apply the SWOT analysis to a farm located in Compañía Cabañas in the City of Caacupé. The research was carried out with a qualitative approach, the in-depth interview method was used with the owners, family members and employees of the farm, the information collected served to diagnose the current situation of the farm, which served as the basis for the internal analysis. and external and present a strategy to be applied. It is concluded that the farm analyzed is of the family type. It does not have a document where the strategic guidelines are embodied. The most significant strength is the availability of trained labor and the weakness is the lack of records of agricultural activities and resource management. The opportunity for the farm is the growing demand for the products it offers and the threat it faces is the increase in the cost of inputs. Thus, the strategy to be applied is the use of human talent, in order to reduce weaknesses, with the establishment of the necessary documentation for the registration of exploration activities, thus enhancing the possibilities of taking advantage of opportunities and mitigating threats.